Zurich Logo
A deep blue circular emblem sits above a matching blue wordmark. Inside the circle is a large, stylized uppercase 'Z' formed by negative (white) space; the 'Z' has sharp, classical serif terminals. Beneath the emblem is the company name 'Z...
Logo
About Zurich
A deep blue circular emblem sits above a matching blue wordmark. Inside the circle is a large, stylized uppercase 'Z' formed by negative (white) space; the 'Z' has sharp, classical serif terminals.
Beneath the emblem is the company name 'ZURICH' set in an all-caps serif typeface, spaced evenly and matching the emblem color. The overall look is corporate and minimal, using only solid blue and white with no gradients or additional ornamentation.
What's in it: letter Z
Shapes: circle monogram (single-letter) wordmark
Style: corporate serif minimalist flat monogram
Text in logo: ZURICH
A monogram 'Z' inside a round seal-like emblem, suggesting a formal corporate mark or seal.
Colors
Extracted from the image. How we pick the colors →
Zurich Logo History
Zurich Insurance Group (commonly known as Zurich) is a global insurance company founded in Zurich, Switzerland in 1872. The logo uses a single-letter monogram in a blue circular emblem above a serif wordmark.
Frequently asked
Which company uses this logo?
This is the logo of Zurich Insurance Group (commonly branded as Zurich).
What are the primary colors?
A deep corporate blue (approx. #0B57A4) and white.
What does the circular emblem represent visually?
Visually it's a monogram 'Z' set inside a circular seal-like emblem, giving a formal corporate appearance.
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