AAA Logo

A bold red horizontal oval encloses three stylized capital A characters placed side-by-side; the letters are formed with thick strokes and the negative space creates triangular openings. The red emblem sits slightly forward of a blue, taper...

Logo

Red oval containing three stylized 'A' letters with a blue swoosh orbiting behind.
AAA logo

About AAA

A bold red horizontal oval encloses three stylized capital A characters placed side-by-side; the letters are formed with thick strokes and the negative space creates triangular openings. The red emblem sits slightly forward of a blue, tapered swoosh or orbital arc that wraps behind the oval from lower-left to upper-right, suggesting motion.

The design uses flat, saturated colors with clear, geometric lettering and a dynamic curved accent. There is no additional text outside the enclosed triple-A mark in this image.

What's in it: three stylized letter A characters swoosh / orbital arc

Shapes: horizontal oval (enclosing emblem) three capital letters arranged side-by-side curved swoosh / orbital arc

Style: bold geometric minimalist corporate flat dynamic

Text in logo: AAA

The orbiting blue swoosh and enclosed A letters visually evoke motion, travel, coverage and protection (an emblem or service network).

Colors

Extracted from the image. How we pick the colors →

Bright red
#E31B23 · primary
Royal blue
#0F61A7 · secondary
White (negative space)
#FFFFFF · accent

AAA Logo History

This mark is used by the American Automobile Association (AAA), a federation of motor clubs in the United States and Canada founded in 1902; the red oval with triple-A and blue swoosh is part of the organisation's national branding for roadside assistance, travel and member services.

Frequently asked

What does AAA stand for?

AAA stands for American Automobile Association.

What services does this organisation provide?

Roadside assistance, travel planning and insurance-related member services.

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