abarth rayo Logo

Two horizontal red racing-style bars shown as variants: the top bar places the white uppercase wordmark "ABARTH" at the left end of a red rectangular panel with a series of closely spaced white diagonal slashes (angled down-left to up-right...

Logo

Red horizontal racing stripe with white diagonal slashes and 'ABARTH' wordmark in white.
abarth rayo logo

About abarth rayo

Two horizontal red racing-style bars shown as variants: the top bar places the white uppercase wordmark "ABARTH" at the left end of a red rectangular panel with a series of closely spaced white diagonal slashes (angled down-left to up-right) filling the right end. The lower bar is a mirrored layout with the diagonal slashes on the left and the white "ABARTH" wordmark at the right.

Both panels have thin black outlines and use a flat, high-contrast palette (bright red, white, black). The diagonal slashes are uniform, parallel, and truncate against the bar edge, creating a sense of speed and forward motion; the wordmark is a bold, condensed sans-serif in all caps.

Shapes: horizontal rectangular bar parallel diagonal slashes wordmark thin outline stroke

Style: sporty minimalist geometric high-contrast racing/decal

Text in logo: ABARTH

Diagonal slashes and streamlined rectangular panels evoke speed, motion and racing livery.

Colors

Extracted from the image. How we pick the colors →

Bright red
#D71920 · primary
White
#FFFFFF · secondary
Black
#000000 · accent

abarth rayo Logo History

Abarth is an Italian performance and racing marque founded by Carlo Abarth in 1949, known for tuning Fiat models and motorsport involvement; its most recognizable symbol is the scorpion emblem used alongside wordmarks.

Frequently asked

What text appears in the logo?

The logo contains the uppercase wordmark 'ABARTH'.

What are the main colors?

Bright red (primary), white (text and slashes), and black outlines.

What do the diagonal slashes mean visually?

They are a visual device evoking speed, motion and racing livery.

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