Abercrombie and Fitch Black Logo

A solid black silhouette of a standing moose, shown in profile facing left. The moose has a full rack of antlers and long legs; the silhouette is slightly stylized with smooth, organic edges. Below the animal is a single-line serif wordmar...

Logo

Black moose silhouette standing above the serif wordmark 'Abercrombie & Fitch' on white background.
Abercrombie and Fitch Black logo

About Abercrombie and Fitch Black

A solid black silhouette of a standing moose, shown in profile facing left. The moose has a full rack of antlers and long legs; the silhouette is slightly stylized with smooth, organic edges.

Below the animal is a single-line serif wordmark reading "Abercrombie & Fitch" in title case. The text is black, classic serif type with moderate spacing, and the whole mark is presented in high-contrast monochrome on a white background.

What's in it: moose

Shapes: animal silhouette wordmark stacked layout organic shape

Style: minimalist monochrome silhouette serif wordmark classic

Text in logo: Abercrombie & Fitch

Evokes outdoors/wilderness and heritage through the moose silhouette; suggests rugged, classic apparel branding.

Categories

Fashion
Fashion United States Abercrombie Fitch Black

http://www.abercrombie.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Abercrombie and Fitch Black Logo History

Abercrombie & Fitch is an American apparel retailer founded in 1892. The moose silhouette has been used as a recognizable emblem and product insignia in the company's modern branding.

Frequently asked

What animal appears in the logo?

A moose silhouette.

What text is shown in the logo?

The wordmark 'Abercrombie & Fitch' in a serif type.

What are the main colours of the logo?

Black graphic and text on a white background (monochrome).

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