Absolut Vodka Logo

A stacked wordmark in all-caps: the top line reads "ABSOLUT" and the bottom line reads "VODKA". Characters are bold, condensed sans-serif letterforms in a medium royal blue on a white background; a small registered trademark symbol (®) appe...

Logo

Blue uppercase stacked wordmark reading 'ABSOLUT' above 'VODKA' with ® symbol
Absolut Vodka logo

About Absolut Vodka

A stacked wordmark in all-caps: the top line reads "ABSOLUT" and the bottom line reads "VODKA". Characters are bold, condensed sans-serif letterforms in a medium royal blue on a white background; a small registered trademark symbol (®) appears near the top-right of the top line.

The letterforms include small decorative wedge-like cuts or notches on some counters and strokes (visible on letters such as O, B and A), giving the type a slightly stylised, geometric look. The layout is tightly tracked with consistent stroke weight across characters, producing a strong, compact block of text.

Shapes: wordmark stacked wordmark uppercase letterforms registered trademark symbol

Style: bold condensed geometric flat minimalist

Text in logo: ABSOLUT VODKA

Colors

Extracted from the image. How we pick the colors →

Royal blue
#1F66B4 · primary
Navy accent
#0B3B5F · accent
White
#FFFFFF · secondary

Frequently asked

What text is shown in the logo?

The logo text reads 'ABSOLUT' on the top line and 'VODKA' on the bottom line.

What are the main colours?

A medium royal blue wordmark on a white background (with a darker blue used in small accents).

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