AC Delco Logo

A bold, italicized wordmark reading "ACDelco" in a solid deep blue. The letters are slanted forward, giving a sense of motion; the "AC" is in all caps and the "Delco" uses a capital D with the remaining letters lowercase. A small registered...

Logo

Blue italic "ACDelco" wordmark with a small red wedge underline and a registered trademark symbol.
AC Delco logo

About AC Delco

A bold, italicized wordmark reading "ACDelco" in a solid deep blue. The letters are slanted forward, giving a sense of motion; the "AC" is in all caps and the "Delco" uses a capital D with the remaining letters lowercase. A small registered trademark symbol (®) appears in blue near the top-right of the wordmark.

Beneath the wordmark is a thin red triangular wedge/underline that runs from under the "D" toward the right, serving as an accent. The overall look is flat, corporate, and streamlined with high contrast between the blue type and the white background, plus the red underline as a dynamic accent.

Shapes: wordmark (italicized) triangular wedge underline registered trademark circle

Style: bold italic sans-serif flat corporate dynamic

Text in logo: ACDelco

The forward slant and red wedge underline visually suggest motion, speed, and forward momentum.

Colors

Extracted from the image. How we pick the colors →

Deep blue
#163B9B · primary
Bright red
#E31B23 · accent
White
#FFFFFF · secondary

AC Delco Logo History

ACDelco is the automotive parts and service brand owned by General Motors, used for original-equipment and aftermarket replacement parts.

Frequently asked

What are the primary colors in this logo?

A deep blue for the wordmark and a bright red used as a wedge/underline accent (on a white background).

Is there any pictorial symbol in the logo?

No pictorial object — it is primarily an italicized wordmark with a red triangular underline and a small registered trademark symbol.

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