ACCOR LIVE LIMITLESS ALL Logo

A teal, geometric wordmark reading “all” in lowercase where the left 'a' is a ribbon-like triangular form containing a white bird-shaped negative-space cutout. The two right characters are tall, rounded vertical bars that form the double 'l...

Logo

Teal 'all' wordmark with bird-shaped negative space in the 'a' and stacked 'ACCOR LIVE LIMITLESS' text.
ACCOR LIVE LIMITLESS ALL logo

About ACCOR LIVE LIMITLESS ALL

A teal, geometric wordmark reading “all” in lowercase where the left 'a' is a ribbon-like triangular form containing a white bird-shaped negative-space cutout. The two right characters are tall, rounded vertical bars that form the double 'l' and visually match the ribbon width.
To the right of the symbol is a stacked, right-aligned three-line wordmark in the same teal: “ACCOR” on the first line, “LIVE” on the second, and “LIMITLESS” on the third, set in an all-caps geometric sans-serif. The design is flat, minimalist, and uses negative space for the bird motif.

What's in it: bird (negative-space)

Shapes: wordmark ribbon-like triangle (stylized A) vertical rounded bars stacked text block

Style: modern minimalist flat geometric negative-space sans-serif

Text in logo: ACCOR LIVE LIMITLESS

Negative-space bird evokes flight, travel and a sense of freedom/open movement.

Colors

Extracted from the image. How we pick the colors →

Teal
#007C7E · primary
White
#FFFFFF · secondary
Dark teal
#005F5F · accent

ACCOR LIVE LIMITLESS ALL Logo History

ALL (Accor Live Limitless) is the global loyalty programme and lifestyle brand of Accor; the 'ALL' identity and the full name 'Accor Live Limitless' were rolled out as the group's loyalty branding in recent years.

Frequently asked

What is the small bird element?

The bird is a white negative-space shape cut out of the left 'A', visually suggesting flight and travel.

Which company uses this logo?

This is the logo for ALL — Accor Live Limitless, the loyalty and lifestyle brand of Accor (hospitality group).

What is the primary colour used?

A teal/cyan hue (approx. hex #007C7E) is used as the logo's primary color.

Similar logos