Ace Hardware Logo

A bold, red wordmark reading "ACE" in uppercase with a stylized 'A' formed by a solid red right triangle at left and a diagonal cut that integrates into the 'C' next to it. The letters are heavy, slightly condensed and slanted/italicized to...

Logo

Red ACE wordmark with triangular 'A' and small 'helpful' tagline beneath
Ace Hardware logo

About Ace Hardware

A bold, red wordmark reading "ACE" in uppercase with a stylized 'A' formed by a solid red right triangle at left and a diagonal cut that integrates into the 'C' next to it. The letters are heavy, slightly condensed and slanted/italicized to the right, giving a forward-moving impression.

Beneath the left portion of the wordmark is a small, lowercase tagline reading "helpful" in the same red color. The logo is flat, with no gradients or outlines, shown on a white background.

Shapes: wordmark triangle italic letters stacked tagline

Style: bold minimalist flat geometric corporate

Text in logo: ACE helpful

Bold, energetic and forward-moving (conveyed by the strong red, condensed italic type and the triangular 'A').

Categories

Retail
Ace Hardware Manufacturing Retail United States Ace Hardware

Colors

Extracted from the image. How we pick the colors →

Red
#E53935 · primary
White
#FFFFFF · secondary

Ace Hardware Logo History

Ace Hardware Corporation is an American retailer cooperative of independent hardware stores, founded in 1924; the brand uses a bold red wordmark with a triangular 'A' and the small 'helpful' tagline.

Frequently asked

Which company uses this logo?

Ace Hardware (the logo shows the red 'ACE' wordmark with the small 'helpful' tagline).

What does the small word under the logo say?

It reads 'helpful' in lowercase.

What are the main colours?

Primary colour is red; the logo is displayed on a white background.

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