AEGON Logo

About AEGON

A blue, slightly rotated square (diamond-like) sits to the left with a large white letter "A" carved out of its interior using negative space; the top-right corner of the square is slightly truncated. To the right is a bold, black uppercase wordmark reading "AEGON" in a geometric sans-serif typeface. The overall composition is clean, balanced and horizontal, with the icon aligned to the left of the wordmark.

The mark uses solid flat colours with high contrast between the bright blue icon, the white negative-space A, and the black wordmark. The icon's tilt gives a subtle sense of motion while the thick sans-serif lettering conveys a corporate, stable presence.

What's in it: letter A (negative space)

Shapes: tilted square negative-space letterform wordmark

Style: modern minimalist geometric negative-space flat

Text in logo: AEGON

Negative-space 'A' within a tilted square suggests a corporate initial combined with forward/upward movement and dynamism.