AEON Logo

A magenta/purple stylized wordmark reading "AEON" set on a white background. The letters are geometric and condensed; the 'A' is an open triangular form, the 'E' uses three horizontal strokes, and the 'N' is a clean angular shape. The 'O' i...

Logo

Magenta AEON wordmark with a curved swirl looping through the circular O.
AEON logo

About AEON

A magenta/purple stylized wordmark reading "AEON" set on a white background. The letters are geometric and condensed; the 'A' is an open triangular form, the 'E' uses three horizontal strokes, and the 'N' is a clean angular shape. The 'O' is a full circle pierced by a continuous curved swoosh that enters from the left, loops inside the circle and points to the right, visually linking the characters.

The mark is single-colour (magenta) with flat fills and no gradients or outlines. The swoosh creates an orbit-like or spiral visual through the 'O', giving a sense of motion and connection while keeping the overall layout as a compact horizontal wordmark.

What's in it: abstract ring/orbit (swirl)

Shapes: wordmark circle curved swoosh geometric letters

Style: modern minimalist flat geometric monochrome

Text in logo: AEON

The circular 'O' pierced by a continuous swoosh evokes motion, orbit/connection and continuity.

Categories

Colors

Extracted from the image. How we pick the colors →

Magenta/purple
#B0307A · primary
White
#FFFFFF · secondary

AEON Logo History

AEON is a major Japanese retail group operating supermarkets, shopping centres and related services; this magenta wordmark is the company's widely used corporate logo.

Frequently asked

What company uses this logo?

This is the corporate wordmark for AEON, a major retail group (supermarkets and shopping centres).

What are the main colours?

The logo uses a single magenta/purple colour on a white background.

What does the swirl through the 'O' represent?

Visually it suggests motion, an orbit or connection linking the letters; it's an abstract design element rather than a literal object.

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