afterPay Logo

About afterPay

A lowercase sans-serif wordmark reading "afterpay" in a dark gray/near-black color sits to the left of a compact geometric mark. The mark is made of two angular, open chevron-like shapes that form a clockwise loop; the upper-right chevron is a medium blue and the lower-left chevron is a lighter cyan/teal.

The wordmark is simple and rounded at terminals, while the adjacent symbol is sharp-edged and geometric, creating a contrast between the soft type and the angular two-color icon. The whole lockup is flat with no gradients or shadows.

What's in it: chevrons arrows (implied loop)

Shapes: lowercase wordmark pair of angular chevrons loop/clockwise arrow loop compact horizontal lockup

Style: modern minimalist flat geometric sans-serif

Text in logo: afterpay

The two chevrons forming a clockwise loop visually suggests movement, exchange or a recurring/payment flow.