AIA Vitality Logo

About AIA Vitality

A two-part horizontal wordmark set on a white background. At left is "AIA" in a bold, geometric uppercase sans-serif; at right is "Vitality" rendered in a flowing, handwritten/script style with variable stroke width and a small rounded dot over the "i". The entire mark is rendered in a single strong red tone with no additional graphics or emblems.

The composition pairs the stable, corporate block of "AIA" with the energetic, cursive "Vitality", creating contrast between formality and movement. The script's strokes end in tapered terminals and a slightly slanted baseline, conveying motion and warmth.

Shapes: wordmark uppercase sans wordmark script wordmark horizontal layout

Style: corporate modern minimalist script sans-serif flat

Text in logo: AIA Vitality

Contrast between the solid uppercase "AIA" and the handwritten "Vitality" visually suggests stability plus energy, evoking health, movement and wellbeing.