Air Jordan Logo

A solid black silhouette of a leaping basketball player shown in mid-air with one arm extended upward holding a ball and the legs spread apart in a dynamic, high-contrast pose. The figure is rendered as a single flat glyph with no internal...

Logo

Black silhouette of a leaping basketball player holding a ball on white background.
Air Jordan logo

About Air Jordan

A solid black silhouette of a leaping basketball player shown in mid-air with one arm extended upward holding a ball and the legs spread apart in a dynamic, high-contrast pose. The figure is rendered as a single flat glyph with no internal detail, placed on a white background.

The mark is purely pictorial (no lettering) and relies on negative space and an energetic, athletic posture to convey motion and sport. Edges are smooth and the overall shape is compact and iconic.

What's in it: athlete silhouette basketball

Shapes: human silhouette single solid icon asymmetric dynamic pose

Style: minimalist monochrome silhouette flat sporty

Evokes athleticism, upward motion, leaping/jump and competitive sport (basketball) through a dynamic airborne pose.

Categories

Fashion
Air Jordan Fashion United States Air Jordan

https://www.nike.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Frequently asked

Does the logo contain text?

No — it is a pictorial silhouette with no wordmark or lettering.

Is this logo showing a real person?

The mark is a stylized silhouette of a leaping basketball player; I can't identify or confirm real individuals from images.

What industry commonly uses this logo style?

This type of athletic silhouette mark is commonly used by sportswear and athletic footwear brands.

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