Air New Zealand Logo

Logo

Air New Zealand logo
Air New Zealand logo

About Air New Zealand Logo

The logo presented consists of two main elements. On the left, there is a symbol that resembles a stylized koru—a spiral shape based on the appearance of a new unfurling silver fern frond, which is an iconic symbol in Māori art and synonymous with New Zealand. This symbol is composed of two main parts: the upper part is a curved line with three additional lines extending upwards, giving the impression of feathers or fronds, suggesting flight and motion; the lower part completes the circular motion of the koru, implying growth and dynamism.

This symbol is in a dark blue color, which conveys professionalism, reliability, and a sense of trust. To the right of the symbol is the name of the company: "AIR NEW ZEALAND." The text is in a sans-serif font, also in dark blue, capitalized, and is clear and straightforward, without any embellishments, indicating a modern and efficient character. There is a suggestion of spacing between the letters 'A' and 'I' in "AIR," possibly for visual balance.

Below the text "AIR NEW ZEALAND," there's a small image of what appears to be a fern leaf, also an important symbol for New Zealand, commonly associated with the country's national identity. The leaf is detailed and rendered in a smaller scale compared to the text and koru symbol, in a color that is a shade lighter than the main elements.

Overall, the logo conveys a sense of connection to New Zealand's heritage through the use of the koru and fern leaf, while also highlighting modernity and professionalism through its simple and clean typographic choice. The color choice of dark blue suggests reliability and trustworthiness, which are attributes valuable to an airline company.

The Air New Zealand logo is a travel logo made up of around 3 different colors.

The Air New Zealand logo contains a number of different shapes, including 4 squares, 1 rectangle and 4 circles.

We have pulled the following text out of the logo: A T AIR NEW ZEALAND WWW WW.

The Air New Zealand logo is made up of a bunch of different colors. These colors include navy, purple and silver. Beyond those 3 basic colors there are also 3 more specific colors found, these include marine blue, charcoal grey and silver.

The Air New Zealand logo is a Air New Zealand, Air, Travel, New Zealand, New Logo/Redesign and Zealand logo.

Basic colors

Approximations to common color names. How we pick the colors →

Navy
Purple
Silver

Advanced colors

Marine blue
Charcoal grey
Silver

Hex colors

#003876
#48484B
#B5B7BB