ALDI Logo
A stacked, framed badge: a dark blue rectangle with a lighter blue inner border contains a simplified, stylized letter "A" made from three parallel diagonal cyan bars at left and three short horizontal cyan bars at the right. Below the mark...
Logo
About ALDI
A stacked, framed badge: a dark blue rectangle with a lighter blue inner border contains a simplified, stylized letter "A" made from three parallel diagonal cyan bars at left and three short horizontal cyan bars at the right. Below the mark, inside the same dark blue field, is the bold white uppercase wordmark "ALDI".
The dark blue panel sits inside multiple layered borders — a thin red/orange inner frame, a thicker orange frame, and a rounded-corner golden-yellow outer background — giving the logo a layered, badge-like appearance.
What's in it: stylized letter A parallel stripes
Shapes: rounded-rectangle inner-rectangle vertical stacked layout wordmark
Style: bold geometric flat layered framing minimal
Text in logo: ALDI
A stylized letter 'A' formed from parallel bars; the stripes suggest simplicity, economy and forward motion while the layered frame resembles a badge or storefront sign.
Colors
Extracted from the image. How we pick the colors →
ALDI Logo History
ALDI (from Albrecht Diskont) is a German discount supermarket chain founded by brothers Karl and Theo Albrecht in 1946. The company later split into ALDI Nord and ALDI Süd and expanded internationally as a no-frills, low-price grocery retailer.
Frequently asked
What company uses this logo?
ALDI, the international discount supermarket chain.
What do the stripes form in the logo?
They form a stylized letter 'A' using parallel diagonal and horizontal bars.
What are the main colours?
Deep blue background, cyan/light-blue stripes, white wordmark, with orange and golden-yellow layered borders.
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