Alfamart Logo
A horizontal wordmark reading "Alfamart": the first part "Alfa" is set in a bold, rounded blue sans-serif with an uppercase A and lowercase lfa; the second part "mart" is in a slanted red script/italic giving a handwritten feel. Below the w...
Logo
About Alfamart
A horizontal wordmark reading "Alfamart": the first part "Alfa" is set in a bold, rounded blue sans-serif with an uppercase A and lowercase lfa; the second part "mart" is in a slanted red script/italic giving a handwritten feel. Below the wordmark is a thick red rounded rectangular bar that tapers at the right edge, with a thin bright yellow stripe running directly beneath it separated by a narrow gap. To the right of the composition is a short red curved swoosh/arc detached from the main bar.
Overall the mark uses clean, flat colors and rounded corners; the combination of a geometric rounded sans for "Alfa" and a cursive/italic "mart" plus the red bar and yellow stripe creates a retail-oriented, friendly identity with a small motion-suggesting accent (the swoosh).
Shapes: wordmark rounded rectangle (bar) thin horizontal stripe curved swoosh/arc
Style: bold rounded flat mixed wordmark (sans + script) friendly corporate retail
Text in logo: Alfamart
The red bar with yellow stripe reads like a banner or shelf; the detached red swoosh/arc visually suggests motion or speed.
Colors
Extracted from the image. How we pick the colors →
Alfamart Logo History
Alfamart is an Indonesian convenience / minimarket retail chain; this wordmark is the chain's widely used logo.
Frequently asked
What text appears in the logo?
The word "Alfamart" ("Alfa" in blue rounded sans, "mart" in red italic/script).
What are the main colors?
Blue (#1849B3), red (#E31B23), yellow (#FFD100) and small black accents.
Is there an icon or symbol?
Yes — a horizontal red rounded bar with a thin yellow stripe below and a short red curved swoosh to the right.
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