Alienware Logo

About Alienware

Centered on a solid black background is a bold, all-caps white wordmark reading "ALIENWARE". Directly beneath the main wordmark, in a much smaller condensed type, is the tagline "HIGH-PERFORMANCE GAMING SYSTEMS." To the right of the wordmark sits a small, stylized white alien head — an oval head with large black almond-shaped eyes — and a tiny registered trademark symbol.

The logo is strictly monochrome and flat, using high contrast between the black field and white text/icon. Layout is horizontal with a stacked secondary line of copy under the primary brand name and a compact icon to the right of the wordmark.

What's in it: alien head registered trademark symbol

Shapes: wordmark rounded oval (alien head) circle (registered ®) stacked tagline

Style: minimalist monochrome futuristic bold sans-serif flat

Text in logo: ALIENWARE HIGH-PERFORMANCE GAMING SYSTEMS

Evokes extraterrestrial imagery and high-tech/gaming performance via the alien head and bold, futuristic wordmark.