Alpinestars Logo

A high-contrast monochrome logo: a solid white, stylized star mark with an elongated rightward point and a curved swoosh-like tail. The star shape is simplified and slightly flattened, with two small cutouts near its left side that create a...

Logo

White stylized star and italic lowercase 'alpinestars' wordmark on black background.
Alpinestars logo

About Alpinestars

A high-contrast monochrome logo: a solid white, stylized star mark with an elongated rightward point and a curved swoosh-like tail. The star shape is simplified and slightly flattened, with two small cutouts near its left side that create a dynamic, aerodynamic look.

Beneath and slightly overlapping the mark is a bold, italic, lowercase wordmark reading "alpinestars". The letters are tightly kerned and connected in places, with rounded terminals and a strong forward slant that reinforces a sense of speed and motion. The entire mark appears in white on a black background.

What's in it: star swoosh (abstract motion mark) lowercase letterform 'a' (integrated into symbol)

Shapes: stylized star with elongated point swoosh-like tail italic connected wordmark

Style: monochrome bold italic sporty minimalist

Text in logo: alpinestars

The star and elongated point evoke speed, motion and performance; the italic, connected wordmark reinforces dynamism and a racing/sports identity.

Colors

Extracted from the image. How we pick the colors →

White
#FFFFFF · primary
Black
#000000 · secondary

Alpinestars Logo History

Founded in 1963 in Asolo, Italy by Sante Mazzarolo, Alpinestars is a manufacturer best known for motorcycle and motorsports protective gear and performance apparel. The brand grew from technical footwear into a global supplier of racing suits, gloves, boots and protective equipment used in motorcycle and auto racing.

Frequently asked

What company uses this star and wordmark logo?

Alpinestars, a motorsports apparel and protective-gear manufacturer.

What does the star symbol represent visually?

Visually it suggests speed, motion and high performance through the elongated point and swoosh-like tail.

Are the brand colours only black and white?

The shown treatment is monochrome (white on black); the brand sometimes uses other colourways depending on application.

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