Amazon Alexa Logo
A thick, bright cyan circular ring with a hollow center. The ring has a small rounded notch at the bottom-left that creates a speech-bubble–like tail; the color is flat and uniform with a slight darker inner edge visible against the backgro...
Logo
About Amazon Alexa
A thick, bright cyan circular ring with a hollow center. The ring has a small rounded notch at the bottom-left that creates a speech-bubble–like tail; the color is flat and uniform with a slight darker inner edge visible against the background.
No wordmark or additional elements are present — the mark is a simple, geometric icon (a hollow circle with a rounded tail) designed to read as a voice/speech indicator at small sizes.
What's in it: speech bubble (stylized) ring / circle
Shapes: circular ring rounded notch / tail hollow center
Style: minimalist flat geometric iconic
Visually suggests speech, voice interaction and listening (speech-bubble tail + circular 'listening' ring).
Colors
Extracted from the image. How we pick the colors →
Amazon Alexa Logo History
This stylized blue ring is the visual mark associated with Amazon's Alexa voice assistant, introduced by Amazon alongside Echo devices. The ring motif is used across Alexa-enabled products and interfaces as an identity and status indicator.
Frequently asked
Which brand uses this logo?
Amazon Alexa (the blue ring icon used for Amazon's voice assistant).
What does the notch/tail represent?
The rounded notch evokes a speech bubble or a 'listening' marker, signalling voice interaction.
Is there any text in this logo?
No — it is a standalone icon (no wordmark).
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