Amazon Web Services (AWS) Logo

About Amazon Web Services (AWS)

Lowercase, dark-slate sans-serif letters spelling “aws” sit centered above a single, thick curved swoosh that tapers to an arrowhead at the right. The swoosh is a bright orange and traces a gentle upward curve that resembles a smile under the wordmark.

The composition is flat and two-toned with generous letter spacing and rounded terminals on the characters. The arrowhead at the end of the orange curve gives the element a sense of forward motion while visually linking the mark to a smiling motif.

What's in it: arrow smile

Shapes: wordmark curved swoosh arrowhead

Style: minimalist flat sans-serif two-tone geometric

Text in logo: aws

An orange curved arrow that doubles as a smile, suggesting positive motion, friendliness, and forward/left-to-right progression.