AMB Generali Logo

A single-color, linear (outline) rendering of a heraldic winged lion facing left with its right forepaw resting on a rectangular book or tablet. The lion is drawn in continuous red strokes with stylized wings made of horizontal bars; a thin...

Logo

Red outline winged lion with paw on a book above the word 'GENERALI'.
AMB Generali logo

About AMB Generali

A single-color, linear (outline) rendering of a heraldic winged lion facing left with its right forepaw resting on a rectangular book or tablet. The lion is drawn in continuous red strokes with stylized wings made of horizontal bars; a thin horizontal baseline separates the emblem from the wordmark below.

Beneath the emblem is a bold, all-caps serif wordmark reading "GENERALI" in the same red. The overall composition is symmetrical and traditional, using negative (white) space to define the figure against a white background.

What's in it: winged lion book/tablet

Shapes: heraldic creature silhouette horizontal baseline wordmark

Style: heraldic outline monoline traditional corporate

Text in logo: GENERALI

Heraldic winged lion (Lion of Saint Mark) — evokes authority, protection, tradition and guardianship.

Categories

Finance
Finance Amb Generali

Colors

Extracted from the image. How we pick the colors →

Deep red
#B71C1C · primary
White
#FFFFFF · secondary

AMB Generali Logo History

Assicurazioni Generali is an Italian insurance company founded in 1831 in Trieste. The winged lion motif references the Lion of Saint Mark, a historic Venetian symbol long associated with the firm.

Frequently asked

What does the lion represent?

Visually it’s the winged Lion of Saint Mark, a traditional symbol of authority and protection.

What industry uses this logo?

This emblem is used by a major insurance company (Italian origin).

What are the logo's primary colours?

A deep corporate red on a white background.

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