American Express Logo

Logo

American Express logo

About American Express

A square blue gradient badge containing the two-line wordmark “AMERICAN” stacked above “EXPRESS” in all-caps. The letters are bold, geometric sans-serif forms rendered white with a thick blue outline and slight inner edge that separates them from the background.

The background is a smooth gradient from a pale cyan highlight at the top-left to a deeper blue at the bottom-right, giving a subtle glossy / dimensional effect. The composition fills the square canvas and the wordmark is centered, occupying most of the space.

Shapes: square stacked wordmark bold rectangular letterforms

Style: bold geometric outlined gradient background corporate

Text in logo: AMERICAN EXPRESS

Conveys stability, trust and corporate professionalism through a bold blue palette and solid, blocky letterforms.

Colors

Extracted from the image. How we pick the colors →

Medium blue (background)

#0E88C7 · primary

Dark blue (bottom-right)

#1B5E92 · secondary

White (wordmark)

#FFFFFF · accent

Light cyan (top-left highlight)

#BFEAFF · accent

American Express Logo History

American Express was founded in 1850 as an express company and later evolved into a global financial services company known for charge and credit cards; the blue boxed wordmark has been a long-running corporate identifier.