American Express Logo

Logo

American Express logo
American Express logo

About American Express Logo

The logo depicted is composed of bold, capitalized text on a gradient background. The text spells out "AMERICAN EXPRESS" in two separate lines, with "AMERICAN" sitting directly above "EXPRESS." Both words are in a sans-serif font that appears solid and assertive. The color of the lettering transitions from white at the top to a light shade of blue towards the bottom, creating a slight three-dimensional effect as if the letters are carved or inset within the background.

The background features a gradient that moves from a rich, deep blue at the top to a lighter, brighter blue at the bottom. The gradient is smooth, with no distinct lines or patterns interrupting the color transition. The overall impression of the logo is one of professionalism and modernity, possibly conveying a sense of reliability and prestige associated with the company's services. The design is straightforward and easily recognizable, emphasizing the name of the company without additional graphics or embellishments.

The American Express logo is a finance logo made up of around 3 different colors.

The American Express logo contains a number of different shapes, including 2 squares, 1 rectangle, 4 stars and 14 circles.

The American Express logo is made up of a bunch of different colors. These colors include teal, silver and white. Beyond those 3 basic colors there are also 3 more specific colors found, these include bluish, sky and pale grey.

The American Express logo is a American Express, Finance, United States, American and Express logo.

Categories

Finance

Tags

American Express Finance United States American Express

Website

You can read more about American Express on their website.

American Express Logo Information and History

If you love the color blue and are looking for a way to make your business more creative, the American Express logo may be the one for you. It's a classic logo that inspires optimism, and you can find it on a variety of company products, including credit cards, traveler's cheques, and charge cards. The company recently updated their logo, which is now recognizable all over the world. This new design is a more legible and consistent choice across all digital platforms.

Pentagram was brought in to revamp the American Express logo. This design firm helped the company strengthen its big brand to thrive in today's small-space digital world. As consumers increasingly switch between digital commerce, social platforms, and mobile devices, it's important to create an effective logo that's adaptable and legible across all platforms. Pentagram's creative team focused on creating a new look for the brand that would be both functional and aesthetically appealing.

In 1994, American Express spun off its institutional and investment banking businesses. By the end of the decade, American Express had consolidated its financial business and created an investment banking arm. In 2007, the company acquired Lehman Brothers Holdings Inc., the second largest securities firm in the United States. The new name became Shearson/American Express. Its e-commerce division, American Express Online, was created in 2009.

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Teal
Silver
White

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

Bluish
Sky
Pale grey

Hex Colors

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

#2E77BC
#8ACEF3
#F8FCFE

Similar Logos

The following logos are similar to this logo.