American Red Cross Logo

A solid red Greek (equal-armed) cross sits to the left of a black horizontal wordmark. The wordmark reads "American Red Cross" in bold, uppercase letters (black) arranged on a single line; a small registered trademark symbol appears near th...

Logo

Red Greek cross at left with black "American Red Cross" wordmark and ® on white background.
American Red Cross logo

About American Red Cross

A solid red Greek (equal-armed) cross sits to the left of a black horizontal wordmark. The wordmark reads "American Red Cross" in bold, uppercase letters (black) arranged on a single line; a small registered trademark symbol appears near the text. The design uses a white background and a clean, flat appearance with high contrast between the red cross and the black text.

Overall layout is left-aligned icon (red cross) with the organization name to the right, producing a compact, corporate humanitarian mark suitable for print and digital use.

What's in it: cross registered trademark symbol (®)

Shapes: Greek cross wordmark horizontal layout

Style: minimalist flat bold corporate high-contrast

Text in logo: American Red Cross

Conveys medical aid, emergency relief and humanitarian assistance (red cross as medical/humanitarian emblem).

Colors

Extracted from the image. How we pick the colors →

Red
#ED1C24 · primary
Black
#000000 · secondary
White
#FFFFFF · accent

American Red Cross Logo History

The American Red Cross was founded in 1881 by Clara Barton; it is a U.S. humanitarian organization providing disaster relief, emergency assistance, blood services and related health and safety programs.

Frequently asked

Which organization uses this logo?

This is the logo of the American Red Cross, a U.S. humanitarian organization.

What does the red cross symbol mean?

Visually it denotes medical aid, emergency relief and humanitarian assistance; the red cross emblem is internationally recognized for these services.

Can I use the red cross emblem freely?

No — the Red Cross emblem is protected by international and national laws and by trademark; unauthorized use is generally prohibited.

What are the main colours in the logo?

Red (#ED1C24), black (#000000) and white (#FFFFFF).

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