Amsoil Logo
Bold, slanted all-caps wordmark reading "AMSOIL". The first three letters (AMS) are filled red and the last three letters (OIL) are filled blue; the letterforms are condensed and italicized with sharp, angular terminals. The wordmark has a...
Logo
About Amsoil
Bold, slanted all-caps wordmark reading "AMSOIL". The first three letters (AMS) are filled red and the last three letters (OIL) are filled blue; the letterforms are condensed and italicized with sharp, angular terminals.
The wordmark has a white internal outline and a thin black outer border that separates the letters from the background. The baseline extends into a tapered diagonal tail beneath the mark, reinforcing a forward-leaning, dynamic appearance. A small registered trademark symbol appears near the mark's lower-right.
Shapes: italic slanted wordmark tapered diagonal tail thin outline
Style: bold italic two-tone outlined dynamic
Text in logo: AMSOIL
Conveys motion, speed and performance through its forward-leaning, italicized forms and tapered baseline; evokes an industrial/automotive feel.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What company uses this logo?
The wordmark reads "AMSOIL."
What are the logo's main colors?
Bright red (#D71920) for the left letters and mid blue (#1E76D5) for the right letters, with white and black outlines.
Is this a pictorial logo or a wordmark?
It's a stylized wordmark (no pictorial symbol).
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