Amul Logo
A bold red rectangular block contains the main white wordmark “Amul” set in a stylized blackletter/gothic serif script. The letterforms are thick and slightly rounded with pronounced contrast and decorative terminals, giving a traditional,...
Logo
About Amul
A bold red rectangular block contains the main white wordmark “Amul” set in a stylized blackletter/gothic serif script. The letterforms are thick and slightly rounded with pronounced contrast and decorative terminals, giving a traditional, hand-lettered look.
Below the red block sits a bright green horizontal ribbon banner that spans the width and carries the white tagline text “The Taste of India.” A thin black baseline is visible beneath the composition, grounding the elements.
Shapes: rectangle horizontal ribbon/banner wordmark
Style: gothic/blackletter wordmark-driven flat colours bold minimalist layout
Text in logo: Amul; The Taste of India
Traditional/heritage feel from the blackletter wordmark; the tagline and green ribbon visually invoke national/food identity (Indian cuisine/food brand).
Colors
Extracted from the image. How we pick the colors →
Amul Logo History
Amul is an Indian dairy cooperative brand that originated in Anand, Gujarat (founded in 1946). It became a major player in India's dairy sector and was central to the country's White Revolution; the Amul brand is marketed nationally by Gujarat cooperative structures.
Frequently asked
What text appears in the logo?
The main wordmark 'Amul' and the tagline 'The Taste of India' on a green banner.
What are the primary colours?
A bright red background, a medium green banner, and white text (with a thin black baseline).
What industry is this logo for?
Dairy / Food & Beverage (Amul is a well-known Indian dairy cooperative brand).
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