Amway Logo
A bold blue wordmark reading "Amway" set in a clean, slightly forward-leaning sans-serif. The letters are evenly spaced, with a taller capital A and lower-case mway that present a compact, corporate wordmark. Beneath the wordmark is a sing...
Logo
About Amway
A bold blue wordmark reading "Amway" set in a clean, slightly forward-leaning sans-serif. The letters are evenly spaced, with a taller capital A and lower-case mway that present a compact, corporate wordmark.
Beneath the wordmark is a single curved magenta-red swoosh/arc that starts left of the A and tapers to the right under the y, suggesting forward motion. The design is flat with no gradients and sits on a white background.
What's in it: swoosh
Shapes: wordmark curved swoosh/arc horizontal layout
Style: modern minimalist corporate flat slightly italic
Text in logo: Amway
The curved swoosh under the name conveys motion and forward/upward momentum; the solid blue wordmark projects corporate stability and trustworthiness.
Colors
Extracted from the image. How we pick the colors →
Amway Logo History
Amway was founded in 1959 by Jay Van Andel and Rich DeVos in Ada, Michigan. The company name is derived from "American Way" (Amway), and it grew into a direct-selling/multi-level marketing company offering consumer and household products.
Frequently asked
Are there words in this logo?
Yes — the logo is a wordmark that reads "Amway."
What are the main colors?
A dark blue for the wordmark and a magenta-red for the curved swoosh, on a white background.
What does the swoosh represent visually?
Visually it suggests motion, forward momentum or an underline accenting the brand name.
Similar logos
Quixtar Amway Global
- teal
- navy
- silver
- red
- olive
To be used from March 2008 - September 2008.
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