Aperol Spritz Logo

About Aperol Spritz

A bold, layered wordmark set against a tilted dark-blue parallelogram containing the uppercase word "APEROL" in condensed yellow italic. Below and partly overlapping the rectangle is the large, slanted word "Spritz" in bright orange with a darker orange drop shadow; the dot on the "i" is a solid orange circle. Behind the text is a radial burst of thin yellow rays forming a sunburst that fills the background.

Overall the mark is high-contrast and retro-styled, using strong diagonal alignment, a sunburst motif, and warm orange/yellow tones to create a summery, energetic look.

What's in it: sunburst / sun rays

Shapes: tilted parallelogram (angled rectangle) wordmark radiating lines (sunburst) solid circular dot

Style: retro bold playful sunburst layered italic

Text in logo: APEROL Spritz

The radiating lines evoke the sun and summertime; the warm orange/yellow palette and energetic diagonals suggest refreshment, celebration, and an aperitif/cocktail vibe.