Apple Pay Logo

A solid black silhouette of an apple with a bite taken out of the right side and a detached leaf sits to the left of a simple wordmark. To the right of the apple icon is the word "Pay" set in a clean, modern sans‑serif type — capital P foll...

Logo

Black Apple logo followed by the word "Pay" in black sans-serif on a white background.
Apple Pay logo

About Apple Pay

A solid black silhouette of an apple with a bite taken out of the right side and a detached leaf sits to the left of a simple wordmark. To the right of the apple icon is the word "Pay" set in a clean, modern sans‑serif type — capital P followed by lowercase a and y. The entire mark is flat, single‑color (black) on a white background.

The layout is horizontal: the iconic apple symbol functions as an emblem at the left and the legible wordmark at the right. The treatment is minimal and corporate, with no gradients, outlines or additional graphic elements.

What's in it: apple

Shapes: apple silhouette wordmark (text)

Style: minimalist flat monochrome clean sans-serif corporate

Text in logo: Pay

Combines Apple's brand symbol with the word "Pay" to signify a mobile/digital payment or wallet service associated with Apple.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Apple Pay Logo History

Apple Pay is Apple's mobile payment and digital wallet service introduced in 2014 (announced Sept 2014, rolled out in the U.S. Oct 2014). It enables contactless payments with iPhone and Apple Watch and supports in‑app and web purchases.

Frequently asked

What does this logo represent?

This is the logo for Apple Pay, Apple's mobile payment and digital wallet service.

What colors are used in the logo?

The logo is monochrome: black (#000000) on a white (#FFFFFF) background.

Can I use this logo freely?

The Apple logo and Apple Pay mark are trademarked; usage is subject to Apple's brand guidelines and permission.

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