armani exchange Logo

A minimalist monochrome wordmark made of two large, thinly drawn serif capital letters: an 'A' on the left and an 'X' on the right. A very thin vertical divider line runs between the letters, creating a two-part composition with generous wh...

Logo

Black serif letters 'A' and 'X' separated by a thin vertical line on white background.
armani exchange logo

About armani exchange

A minimalist monochrome wordmark made of two large, thinly drawn serif capital letters: an 'A' on the left and an 'X' on the right. A very thin vertical divider line runs between the letters, creating a two-part composition with generous white space around the characters.

The letterforms are high-contrast serif types — elegant and elongated — rendered in very dark black on a white background. The overall look is simple, refined and fashion-oriented, using only the letter pair and the slim divider as its visual elements.

Shapes: serif wordmark vertical divider two-column layout

Style: minimalist elegant luxury serif monochrome

Text in logo: A | X

Conveys minimal luxury and modern classic fashion through pared-back serif letterforms and a precise divider, suggesting refinement and a designer/aesthetic brand.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

armani exchange Logo History

A|X is the visual shorthand for Armani Exchange, a diffusion line from the Giorgio Armani fashion house positioned as a more youthful, accessible fashion sub-brand; the A|X mark is used across apparel and accessories.

Frequently asked

What does A|X stand for?

A|X is shorthand for Armani Exchange, a fashion sub-brand of Giorgio Armani.

Is this a text-only logo?

Yes — the mark is a typographic wordmark consisting of the letters A and X with a thin vertical divider.

What kind of brand uses this logo?

The mark is used by a fashion/apparel brand positioned as a youthful, accessible designer line.

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