Asics Logo
Left of the wordmark is a thick, tilted elliptical swirl — an abstract, rounded loop with a cutout center that reads as a dynamic, forward-leaning mark. The mark sits slightly rotated and appears as a single solid shape. To the right is a l...
Logo
About Asics
Left of the wordmark is a thick, tilted elliptical swirl — an abstract, rounded loop with a cutout center that reads as a dynamic, forward-leaning mark. The mark sits slightly rotated and appears as a single solid shape.
To the right is a lowercase, italicized sans-serif wordmark reading "asics" in the same solid blue. Letterforms are condensed with a slight forward slant; a small registered ® symbol appears near the top-right of the wordmark. The composition is monochrome (blue on white) and balanced horizontally.
What's in it: abstract swirl/oval stylized lowercase 'a' (abstract)
Shapes: elliptical swirl wordmark italic letterforms
Style: modern minimalist italic dynamic monochrome
Text in logo: asics
Conveys motion, speed and athleticism through a forward-leaning swirl and italic wordmark, evoking running or dynamic movement.
Colors
Extracted from the image. How we pick the colors →
Asics Logo History
Founded in 1949 in Kobe, Japan by Kihachiro Onitsuka as Onitsuka Co.; the company adopted the name ASICS in 1977. The name is commonly cited as derived from the Latin phrase "Anima Sana In Corpore Sano" (a sound mind in a sound body).
Frequently asked
What does the swirl mark represent?
Visually it suggests motion and speed — an abstract, forward-leaning loop often associated with athletic movement.
What does ASICS stand for?
ASICS is commonly linked to the Latin phrase "Anima Sana In Corpore Sano" (a sound mind in a sound body); the company adopted the ASICS name in 1977.
What industry is ASICS in?
ASICS is a sportswear company specializing in running shoes, athletic footwear and apparel.
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