Atari Logo

A single, flat black abstract mark composed of three vertical, curved strokes that converge toward the center and form a pointed arch at the top. The center stroke is taller and narrower; the two outer strokes curve outward at the base, cre...

Logo

Black three-pronged stylized 'A' game company symbol on white background.
Atari logo

About Atari

A single, flat black abstract mark composed of three vertical, curved strokes that converge toward the center and form a pointed arch at the top. The center stroke is taller and narrower; the two outer strokes curve outward at the base, creating a symmetric, three-pronged silhouette against a white background.

The mark is wordless and highly minimal — no gradients, outlines, or additional elements — producing a strong, iconic silhouette that reads as a stylized letterform or a simplified mountain shape when viewed at various sizes.

What's in it: stylized letter A abstract mountain

Shapes: three-pronged abstract mark vertical curved strokes symmetrical central arch

Style: minimalist flat monochrome geometric retro

Evokes a stylized letter 'A' and a simplified mountain/peak shape; high-contrast, iconic mark meant to read clearly at small sizes.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Atari Logo History

Known as the Atari "Fuji" symbol, the mark was created early in Atari's history (introduced with the company in the 1970s). It was designed as a simple, memorable emblem for Atari's video game and consumer-electronics identity.

Frequently asked

What is this logo called?

This mark is commonly referred to as the Atari 'Fuji' symbol.

Who designed the Atari logo?

The Atari emblem was created early in the company's history (the mark is credited to the company's original designer resources in the 1970s).

What does the logo represent?

Visually it reads as a stylized letter 'A' and a simple mountain/peak shape — a compact, easily recognizable symbol for the gaming brand.

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