Atlético Madrid Logo

A heraldic, pointed shield with a thin yellow-gold outline. The lower-right field contains five vertical red and white stripes; the upper-left contains a thick blue diagonal band running from top-left to center-right filled with seven white...

Logo

Shield with red-white stripes, blue diagonal with white stars, bear and strawberry tree, yellow outline.
Atlético Madrid logo

About Atlético Madrid

A heraldic, pointed shield with a thin yellow-gold outline. The lower-right field contains five vertical red and white stripes; the upper-left contains a thick blue diagonal band running from top-left to center-right filled with seven white five-pointed stars. In the upper-left white triangle, a black silhouette of a bear stands on its hind legs against a brown tree trunk topped with a small green round canopy (strawberry tree).

The crest is flat, vector-style artwork with bold solid colours and no text. The composition emphasizes the diagonal blue canton and the alternating red and white vertical stripes below it.

What's in it: bear strawberry tree

Shapes: shield diagonal band vertical stripes rounded triangle (upper canton) thin outline/border

Style: heraldic flat vector minimal traditional

Bear and strawberry tree motif (from Madrid civic heraldry); stars and blue canton reminiscent of the Madrid region/flag; red-and-white stripes indicating the club’s colours.

Colors

Extracted from the image. How we pick the colors →

Atlético red
#E02427 · primary
White
#FFFFFF · primary
Deep blue
#1448A0 · secondary
Yellow-gold outline
#FFC72C · accent

Atlético Madrid Logo History

Atlético de Madrid was founded in 1903 as Athletic Club de Madrid; the crest incorporates the bear and strawberry tree from Madrid’s coat of arms and the red-and-white stripes the club has used since its early years (colours originally linked to Athletic Bilbao).

Frequently asked

What animal appears on the crest?

A bear standing against a tree (the strawberry tree).

What do the stars and blue band represent?

They echo the stars and blue canton associated with Madrid’s regional/civic symbols.

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