AURORA ALIMENTOS Logo

A bold, rounded lowercase wordmark reading "aurora" in a very dark gray sits at the base of a stylized rising-sun device. The device is composed of a solid yellow semicircle at the center with three concentric arc bands above it in orange a...

Logo

Stylized red-orange-yellow rising sun arcs above rounded lowercase 'aurora' wordmark in dark gray.
AURORA ALIMENTOS logo

About AURORA ALIMENTOS

A bold, rounded lowercase wordmark reading "aurora" in a very dark gray sits at the base of a stylized rising-sun device. The device is composed of a solid yellow semicircle at the center with three concentric arc bands above it in orange and red, forming a simplified rainbow/dawn motif.

The layout is horizontal: the sun/arc symbol is aligned above the left portion of the wordmark so the arcs visually rise from behind the letters. The treatment is flat, vector-style, and uses solid fills with no gradients or outlines.

What's in it: rising sun rainbow arcs

Shapes: semicircular arcs semicircle rounded lowercase wordmark horizontal composition

Style: minimalist flat bold rounded vector

Text in logo: aurora

Visually evokes a sunrise/dawn — warmth, energy and freshness.

Categories

Arts and Design
Aurora Alimentos Design Arts And Design Brazil Aurora Alimentos

Colors

Extracted from the image. How we pick the colors →

Dark gray (wordmark)
#222222 · primary
Red (outer arc)
#FF0000 · accent
Orange (middle arc)
#FF6A00 · accent
Yellow (inner semicircle)
#FFD100 · secondary

Frequently asked

What exact word appears in the logo?

The wordmark reads "aurora" in rounded lowercase letters.

What are the main colors and their hex values?

Dark gray (wordmark) #222222; red (outer arc) #FF0000; orange (middle arc) #FF6A00; yellow (inner semicircle) #FFD100.

What does the circular device represent visually?

It visually represents a rising sun or dawn, shown as a yellow semicircle with concentric red and orange arcs.

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