Avis Logo
Bold, custom uppercase wordmark reading “AVIS” in a deep blue. The letterforms are heavy and geometric with rounded internal corners and tight spacing, giving a compact, blocky appearance. Inside the left side of the A is a prominent red t...
Logo
About Avis
Bold, custom uppercase wordmark reading “AVIS” in a deep blue. The letterforms are heavy and geometric with rounded internal corners and tight spacing, giving a compact, blocky appearance.
Inside the left side of the A is a prominent red teardrop-shaped mark with a small white highlight and a thin white separation from the blue A. The design is flat and minimal, relying on solid fills and negative space for contrast.
What's in it: teardrop
Shapes: wordmark uppercase letters teardrop negative space
Style: bold geometric flat minimalist negative-space
Text in logo: AVIS
A red teardrop/droplet set into the A; visually emphasizes a single drop or marker motif using negative space.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
Which company uses this logo?
This is the AVIS wordmark, used by the car rental company Avis.
What are the main colours?
Deep royal blue (#2E3AA8) as the primary colour, a bright red accent (#E53935), and white (#FFFFFF).
What is the red shape inside the A?
A teardrop/droplet-shaped accent set into the left side of the letter A, separated by a thin white area.
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