Aviva Logo
A stacked logo: above is a vertical rectangular panel with a slightly curved lower edge. The panel is divided visually into a larger blue field at left, a narrow yellow triangular wedge near the centre, and a green vertical block at right....
Logo
About Aviva
A stacked logo: above is a vertical rectangular panel with a slightly curved lower edge. The panel is divided visually into a larger blue field at left, a narrow yellow triangular wedge near the centre, and a green vertical block at right. The yellow wedge narrows to a point at the top of the panel.
Beneath the panel is the bold uppercase wordmark "AVIVA" in blue (a geometric sans-serif). A small trademark symbol (™) appears to the upper-right of the wordmark.
Shapes: rectangular panel with curved base vertical wedge (triangle) vertical block wordmark
Style: modern minimalist geometric flat corporate
Text in logo: AVIVA
An upward-pointing narrow wedge between blue and green panels suggests forward/upward motion or a rising element (growth/forward direction).
Colors
Extracted from the image. How we pick the colors →
Aviva Logo History
Aviva is a British multinational insurance company headquartered in London, operating in life, general and health insurance and savings; it was formed through mergers of legacy insurers and trades under the Aviva brand internationally.
Frequently asked
What text appears in the logo?
The uppercase wordmark "AVIVA" appears beneath the panel.
What are the main colours?
Blue (primary), green (secondary) and a yellow accent wedge.
Is the icon representational or abstract?
Abstract geometric panels and a wedge; it does not depict a literal object.
Similar logos
Aviva Design
- black
- white
- olive
- silver
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