Avon Logo

A clean, uppercase wordmark reading "AVON" set in a thin geometric sans-serif style. The letters are evenly spaced and rendered in a medium/royal blue tone; the A has a triangular counter and the O is a near-perfect circle. Beneath the wor...

Logo

AVON uppercase blue wordmark with a small pale blue curved swoosh beneath.
Avon logo

About Avon

A clean, uppercase wordmark reading "AVON" set in a thin geometric sans-serif style. The letters are evenly spaced and rendered in a medium/royal blue tone; the A has a triangular counter and the O is a near-perfect circle.

Beneath the wordmark, slightly offset toward the left, is a short, pale blue curved stroke or swoosh. The overall look is minimalist and corporate, with ample white space around the mark.

Shapes: uppercase wordmark curved swoosh geometric letterforms

Style: minimalist modern geometric flat corporate

Text in logo: AVON

The blue wordmark communicates professionalism and trust; the small pale swoosh adds a subtle sense of softness or motion.

Colors

Extracted from the image. How we pick the colors →

Royal blue
#1E5DB0 · primary
Pale blue
#DDE8F8 · secondary
White
#FFFFFF · accent

Avon Logo History

Founded in 1886 as the California Perfume Company by David H. McConnell; grew into Avon, a global direct-selling beauty and cosmetics company.

Frequently asked

Is there text in the logo?

Yes — the logo is a wordmark that reads "AVON" in uppercase letters.

What are the main colors?

A medium/royal blue for the letters and a very pale blue for the short curved swoosh, on a white background.

What industry does this logo belong to?

Beauty and cosmetics; Avon is a direct-selling cosmetics company.