Bacardi Logo
A circular medallion: a bright red disk framed by a pale gold ring. Centered inside the disk is a stylized, symmetrical bat silhouette in black with thin gold outlines and small gold highlights. Below the roundel is a bold uppercase wordmar...
Logo
About Bacardi
A circular medallion: a bright red disk framed by a pale gold ring. Centered inside the disk is a stylized, symmetrical bat silhouette in black with thin gold outlines and small gold highlights.
Below the roundel is a bold uppercase wordmark reading "BACARDÍ" in black (accent on the final I). The overall composition is simple, emblematic and balanced—an icon above a clean wordmark.
What's in it: bat
Shapes: roundel/medallion symmetrical emblem wordmark
Style: bold flat minimalist heraldic iconic
Text in logo: BACARDÍ
A bat emblem inside a medallion evokes a historic/heritage seal and suggests a distinctive brand mark associated with tradition and premium spirits.
Colors
Extracted from the image. How we pick the colors →
Bacardi Logo History
Bacardi was founded in Santiago de Cuba in 1862 by Facundo Bacardí Massó. The bat emblem has been used by the company since its early years—originally inspired by fruit bats observed at the distillery and chosen as a recognizable family/company symbol.
Frequently asked
What animal appears in the logo?
A stylized bat.
What are the main colours of the logo?
Red (disk), black (bat and text) and pale gold (rim and outlines).
Similar logos
