BASF Group Logo

A bold, black uppercase wordmark 'BASF' sits on the right in a heavy, geometric sans-serif. To the left of the wordmark are two simple gray squares: a larger light-gray square containing a smaller solid black square inset near its left side...

Logo

BASF logo: black uppercase BASF wordmark to the right of two gray squares, one with a small black inset square.
BASF Group logo

About BASF Group

A bold, black uppercase wordmark 'BASF' sits on the right in a heavy, geometric sans-serif. To the left of the wordmark are two simple gray squares: a larger light-gray square containing a smaller solid black square inset near its left side, and a separate smaller light-gray square spaced slightly to the right of the larger one.

The design is flat and minimal — strict geometric forms (squares) paired with a strong, compact wordmark. No additional ornamentation, gradients, or pictorial imagery are present.

Shapes: square nested square wordmark

Style: minimalist geometric flat corporate sans-serif

Text in logo: BASF

Abstract geometric squares that suggest building blocks, stability and a structured, industrial identity.

Categories

Industry
Basf Group Industry Germany Basf Group

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
Light gray
#A7A9AC · secondary
White (background)
#FFFFFF · accent

Frequently asked

Which company uses this logo?

BASF (the BASF Group), a company in the chemicals and materials sector.

What shapes are used in the logo?

Two light-gray squares (one containing a smaller black square) positioned to the left of a bold black wordmark.

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