Baskin Robbins Logo

Logo

Baskin Robbins logo

About Baskin Robbins

A horizontal wordmark composed of a rounded, playful lowercase type for the words "baskin" (left) and "robbins" (right) rendered in a bright blue. Between them sits a two-tone monogram "BR" where the letterforms are also rounded and stylized; the left portion of the monogram is pink and the right portion is blue. The negative space inside the pink part of the monogram forms the numerals "31".

Overall the mark is flat, brightly colored and friendly, with thick, smooth strokes and no additional graphic elements beyond the wordmark/monogram composition. The design emphasizes the central BR symbol while keeping the brand name readable on either side.

What's in it: stylized letters 'BR' (monogram) number '31' (formed in negative space)

Shapes: wordmark monogram rounded letterforms horizontal layout

Style: playful rounded flat two-tone modern

Text in logo: baskin BR robbins

The pink portion of the BR monogram contains the hidden numeral "31," a visual reference to the brand's historic "31 flavors" concept.

Colors

Extracted from the image. How we pick the colors →

Royal blue

#0077C8 · primary

Magenta pink

#FF4DA6 · accent

White (background)

#FFFFFF · secondary

Baskin Robbins Logo History

Baskin-Robbins was founded in 1945 in the United States by Burt Baskin and Irv Robbins and is known for its "31 flavors" concept; the name combines the founders' surnames. The pink-and-blue BR monogram highlighting the hidden "31" has been a long-standing element of the brand identity.