Bass Pro Shops Logo

About Bass Pro Shops

A horizontally oriented yellow oval containing a bold, three-line red wordmark reading "Bass Pro Shops" occupying the right two-thirds. The text is an italicized serif style with the words stacked ("Bass" on top, "Pro" centered, "Shops" below). A large, illustrated green largemouth bass overlaps the left edge of the oval, depicted with an open mouth, detailed scales, fins and black outlines.

A thin black outline surrounds the oval. Small black tagline text appears along the bottom inside the oval reading "NATIONAL HEADQUARTERS SPRINGFIELD, MO" and a small registered trademark ® appears near the wordmark. Overall the mark is illustrative, bold and designed for outdoor/retail signage.

What's in it: largemouth bass (fish)

Shapes: oval illustrated fish stacked wordmark thin outline

Style: illustrative bold retro emblem outdoor

Text in logo: Bass Pro Shops NATIONAL HEADQUARTERS SPRINGFIELD, MO

Directly evokes freshwater fishing and outdoor recreation via the largemouth bass illustration; the oval and bold wordmark read like a longstanding retail sign.