Bata Logo
A bold, single-colour red wordmark rendered in a flowing cursive/script type. The letters are connected and slightly italicised; the capital B has a pronounced loop and tail that flows into the following lowercase letters which are rounded...
Logo
About Bata
A bold, single-colour red wordmark rendered in a flowing cursive/script type. The letters are connected and slightly italicised; the capital B has a pronounced loop and tail that flows into the following lowercase letters which are rounded and compact. The mark is flat (no gradients or outlines) and sits on a white background.
Overall the mark reads as a classic handwritten/calligraphic logo with energetic, rounded strokes and a sense of motion created by the italic slant and the sweeping terminal of the B.
Shapes: script wordmark italic slant connected letters
Style: script cursive bold flat retro
Text in logo: Bata
Handwritten/calligraphic style that evokes approachability, heritage and a personal/legacy brand voice.
Colors
Extracted from the image. How we pick the colors →
Bata Logo History
Bata was founded by Tomáš Baťa in 1894 in Zlín (then part of Austria-Hungary). It grew from a local shoemaking workshop into a large multinational footwear manufacturer and retailer; the red cursive wordmark has been an enduring identifier for the brand for many decades.
Frequently asked
What word is written in the logo?
The logo reads "Bata" in a connected cursive/script style.
What industry is this logo associated with?
Footwear and retail (Bata is a global shoe manufacturer and retailer).
What are the main colours of the logo?
Primary colour is red (#E21B24) on a white background (#FFFFFF).
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