Bata Logo

A bold, single-colour red wordmark rendered in a flowing cursive/script type. The letters are connected and slightly italicised; the capital B has a pronounced loop and tail that flows into the following lowercase letters which are rounded...

Logo

Bold red cursive wordmark reading "Bata" on white background.
Bata logo

About Bata

A bold, single-colour red wordmark rendered in a flowing cursive/script type. The letters are connected and slightly italicised; the capital B has a pronounced loop and tail that flows into the following lowercase letters which are rounded and compact. The mark is flat (no gradients or outlines) and sits on a white background.

Overall the mark reads as a classic handwritten/calligraphic logo with energetic, rounded strokes and a sense of motion created by the italic slant and the sweeping terminal of the B.

Shapes: script wordmark italic slant connected letters

Style: script cursive bold flat retro

Text in logo: Bata

Handwritten/calligraphic style that evokes approachability, heritage and a personal/legacy brand voice.

Colors

Extracted from the image. How we pick the colors →

Red
#E21B24 · primary
White
#FFFFFF · secondary

Bata Logo History

Bata was founded by Tomáš Baťa in 1894 in Zlín (then part of Austria-Hungary). It grew from a local shoemaking workshop into a large multinational footwear manufacturer and retailer; the red cursive wordmark has been an enduring identifier for the brand for many decades.

Frequently asked

What word is written in the logo?

The logo reads "Bata" in a connected cursive/script style.

What industry is this logo associated with?

Footwear and retail (Bata is a global shoe manufacturer and retailer).

What are the main colours of the logo?

Primary colour is red (#E21B24) on a white background (#FFFFFF).

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