BEKO Logo

A flat, lowercase wordmark reading "beko" in a geometric sans-serif. The letters are rounded and evenly weighted; the bowl of the 'b' and 'o' are near-circular and the 'k' has straight, clean joins. Beneath the text is a single solid recta...

Logo

Blue lowercase wordmark 'beko' with a diagonal rectangular underline.
BEKO logo

About BEKO

A flat, lowercase wordmark reading "beko" in a geometric sans-serif. The letters are rounded and evenly weighted; the bowl of the 'b' and 'o' are near-circular and the 'k' has straight, clean joins.

Beneath the text is a single solid rectangular bar (an underline) tilted upward left-to-right at a shallow angle. Both text and bar are the same medium blue; there are no additional graphical elements, outlines, or gradients.

Shapes: wordmark lowercase letters rounded letters slanted rectangular bar

Style: modern minimalist flat geometric sans-serif

Text in logo: beko

The upward-tilted underline evokes motion, progress or uplift; the rounded lowercase wordmark feels approachable and friendly.

Colors

Extracted from the image. How we pick the colors →

Medium blue
#2F86C7 · primary
White (background)
#FFFFFF · secondary

Frequently asked

What text appears in the logo?

The lowercase wordmark "beko".

What are the main colors?

A single medium blue for the text and underline (background shown as white).

What does the slanted bar suggest visually?

It suggests motion or uplift and functions as a distinctive underline element.

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