Bel-Ray Logo
A high-contrast emblem inside a rounded rectangle frame. The top two-thirds is dominated by a bold, condensed uppercase wordmark reading "BEL-RAY" in black; a solid teardrop/oil-drop shape sits between the BEL and RAY as part of the wordmar...
Logo
About Bel-Ray
A high-contrast emblem inside a rounded rectangle frame. The top two-thirds is dominated by a bold, condensed uppercase wordmark reading "BEL-RAY" in black; a solid teardrop/oil-drop shape sits between the BEL and RAY as part of the wordmark (the drop has a small white highlight). The letters are tall and slightly compressed, forming an arched band over the lower element.
The lower portion is a gray semicircular panel that contains a stacked, all-caps white tagline: "TOTAL PERFORMANCE LUBRICANTS." The whole design sits on a light-gray background with a medium-gray rounded border, giving the mark a badge-like appearance.
What's in it: oil droplet
Shapes: rounded rectangle frame arched/semicircle panel wordmark (arched) teardrop
Style: bold monochrome emblem industrial wordmark
Text in logo: BEL-RAY; TOTAL PERFORMANCE LUBRICANTS
An oil/lubricant drop integrated into the wordmark; badge-like emblem implying industrial/automotive performance.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The mark shows the wordmark 'BEL-RAY' and the stacked tagline 'TOTAL PERFORMANCE LUBRICANTS' in all caps.
What is the droplet element?
A teardrop-shaped oil drop is integrated into the wordmark between 'BEL' and 'RAY'.
What are the main colours?
Black for the wordmark, shades of gray for the frame and semicircle, and white for the tagline text.
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