Ben & Jerry's Logo

About Ben & Jerry's

Centered near the top is a small arched black banner containing the white uppercase wordmark "BEN & JERRY'S" with a thin yellow/gold outline. To the left of the banner sits a small illustrated ice-cream cone: a waffle cone topped with a pink scoop speckled with brown chips.

The background is a flat, bright sky blue with three simple rounded white clouds across the middle. The lower third shows stylized rolling green hills with a lighter green stripe along the ridge, creating a playful, pastoral scene.

What's in it: ice cream cone clouds rolling hills wordmark (text banner)

Shapes: arched banner rounded cloud blobs rolling hills (curved shapes) cone (triangle/waffle pattern) scoop (rounded)

Style: playful illustrative flat whimsical bold wordmark

Text in logo: BEN & JERRY'S

Evokes a playful, pastoral countryside—freshness, whimsy and homemade ice cream (ice-cream cone plus rolling hills and clouds).