Ben & Jerrys Logo

Logo

Ben & Jerrys logo
Ben & Jerrys logo

About Ben & Jerrys Logo

The logo features bold, capitalized text as the main element, reading "BEN & JERRY'S" with an ampersand between the two names. The font has a handcrafted quality, with irregular, chunky letters that are slightly slanted to the right, giving it a casual and friendly appearance. The text color is white, outlined with a thin black stroke making it stand out against the background.

Above the main text, in a much smaller font size, reads "Vermont's Finest.", indicating the proud origin of the company. This smaller text has a light curve to it, following the shape of an arch.

Below the main text is the word "ICE CREAM" in capital letters, which is also in white but in a more straightforward, sans-serif typeface. This descriptor is underlined, drawing attention to the nature of the company's product.

The background of the logo is a deep, dark color, which provides a strong contrast and helps the white text pop. Encircling the text is a yellow border that has a rugged, irregular edge, resembling paint or chalk strokes, enhancing the logo's handcrafted and playful vibe. This colorful contour complements the overall whimsical and approachable feel of the brand identity.

The Ben & Jerrys logo is a food and drink logo made up of around 5 different colors.

The Ben & Jerrys logo contains a number of different shapes, including 1 rectangle, 3 stars and 12 circles.

We have pulled the following text out of the logo: WFRM.

The Ben & Jerrys logo is made up of a bunch of different colors. These colors include yellow, olive, black and teal. Beyond those 4 basic colors there are also 5 more specific colors found, these include orangey yellow, puke brown, black, green brown and gunmetal.

The Ben & Jerrys logo is a Food And Drinks, Ben and Jerrys logo.

Basic colors

Approximations to common color names. How we pick the colors →

Yellow
Olive
Black
Teal

Advanced colors

Orangey yellow
Puke brown
Black
Green brown
Gunmetal

Hex colors

#FEBE10
#9C740A
#000000
#594302
#535557