BenQ Logo
A bold purple wordmark reading "BenQ" in a rounded, geometric sans-serif. The letters are lowercase except for a capital-style 'B' and 'Q' form; the 'Q' has a distinctive curved tail that sweeps slightly under and back toward the letter, cr...
Logo
About BenQ
A bold purple wordmark reading "BenQ" in a rounded, geometric sans-serif. The letters are lowercase except for a capital-style 'B' and 'Q' form; the 'Q' has a distinctive curved tail that sweeps slightly under and back toward the letter, creating a small flourish. The letterforms are thick, evenly weighted and closely kerned, giving a compact, friendly appearance.
Directly beneath the main wordmark is a smaller, italicized tagline reading "Enjoyment Matters" in the same purple. The tagline is set in a lighter weight and oblique style, aligned left under the wordmark, reinforcing a contemporary corporate look with a touch of playfulness.
Shapes: wordmark rounded sans-serif letters curved tail/terminal on 'Q' italic tagline (horizontal)
Style: modern minimalist corporate rounded flat
Text in logo: BenQ Enjoyment Matters
Friendly, modern and approachable — rounded letterforms and a curved Q tail that suggest playfulness and consumer-focused design.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The logo shows the wordmark 'BenQ' with the tagline 'Enjoyment Matters' underneath.
What are the logo's main colours?
A deep violet/purple (#342B7A) on a white (#FFFFFF) background.
Is the logo an abstract mark or wordmark?
It is primarily a wordmark with a distinctive curved tail on the letter 'Q' as a visual flourish.
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