Best Western Logo

A rounded, badge-like shield with a deep royal-blue fill and a thin double yellow outline. Centered inside the badge is the two-line serif wordmark “Best Western” in a bold golden-yellow. Above the wordmark sits a small red stylized crown/m...

Logo

Blue rounded badge with yellow 'Best Western' serif wordmark and small red stylized crown above.
Best Western logo

About Best Western

A rounded, badge-like shield with a deep royal-blue fill and a thin double yellow outline. Centered inside the badge is the two-line serif wordmark “Best Western” in a bold golden-yellow. Above the wordmark sits a small red stylized crown/monogram mark composed of angular, interlocking strokes. A small registered ® symbol appears near the lower-right edge of the wordmark.

What's in it: stylized crown / monogram

Shapes: rounded pentagon (badge) serif wordmark small registered mark

Style: classic bold serif badge flat corporate

Text in logo: Best Western

The crown-like red mark above the name suggests quality or a premium service; the shield/badge shape and serif wordmark convey established, traditional hospitality branding.

Categories

Hotels
Best Western Hotels United States Best Western

Colors

Extracted from the image. How we pick the colors →

Royal blue
#0A4DA0 · primary
Golden yellow
#FFD100 · secondary
Bright red
#E41A26 · accent

Best Western Logo History

Best Western is an international hotel brand that began in the United States in 1946 as a referral/network of independent hotel owners and grew into a global membership/franchise hotel company.

Frequently asked

Which company uses this logo?

Best Western (international hotel chain).

What are the main colors in the logo?

Deep royal blue background (#0A4DA0), golden yellow wordmark (#FFD100), and a red crown accent (#E41A26).

What does the red mark above the name represent visually?

A small stylized crown/monogram that visually suggests quality and brand identity.

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