Betterware Logo

A turquoise-blue sans-serif wordmark reading "Betterware" in lowercase with a small registered ® symbol after the word. A simple roof-shaped line (an angular peaked line) sits above the left portion of the wordmark, visually suggesting a ho...

Logo

Turquoise Betterware wordmark with a roof-shaped line above and small Spanish tagline "Hogar en armonía".
Betterware logo

About Betterware

A turquoise-blue sans-serif wordmark reading "Betterware" in lowercase with a small registered ® symbol after the word. A simple roof-shaped line (an angular peaked line) sits above the left portion of the wordmark, visually suggesting a house roof.

Beneath and aligned to the right of the main wordmark is a much smaller Spanish tagline in the same turquoise hues reading "Hogar en armonía". The design is flat, clean and uses a limited turquoise palette on a white background.

What's in it: house roof

Shapes: wordmark roof outline circle (registered mark) horizontal tagline

Style: modern minimalist flat sans-serif monochrome (turquoise)

Text in logo: Betterware® Hogar en armonía

The peaked roof line above the wordmark visually evokes a house or home, reinforcing a home/goods theme and the tagline about harmony.

Colors

Extracted from the image. How we pick the colors →

Turquoise (primary)
#00B8C9 · primary
Turquoise (accent, slightly darker)
#0099A8 · accent
White (background)
#FFFFFF · secondary

Frequently asked

What colors are used in this logo?

Main turquoise tones (two similar shades) on a white background.

Is there any symbol besides the wordmark?

Yes — a simple roof-shaped line above the left part of the wordmark and a small registered ® circle.

What does the small text say?

The small Spanish tagline reads "Hogar en armonía".

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