BMC Swiss Cycling Technology Logo

A bold, italicized red wordmark reading “BMC” in custom, blocky letterforms with chamfered corners and a slight forward slant. The letterforms are solid, geometric and tightly spaced, giving a sense of forward motion. To the right of the w...

Logo

Red italic BMC wordmark, light-blue circular 'B' badge to the right, and small 'swiss cycling technology' tagline below.
BMC Swiss Cycling Technology logo

About BMC Swiss Cycling Technology

A bold, italicized red wordmark reading “BMC” in custom, blocky letterforms with chamfered corners and a slight forward slant. The letterforms are solid, geometric and tightly spaced, giving a sense of forward motion.

To the right of the wordmark is a light-blue circular/oval badge containing a stylized, italic letter “B” formed by a single continuous stroke. Below the main mark is a small lowercase tagline in a muted blue-gray reading “swiss cycling technology.” The overall composition is clean and modern with flat colors and no gradients.

What's in it: letters "BMC" letter "B" (badge)

Shapes: wordmark oval/circular badge stylized letterform tagline text

Style: modern minimalist italic geometric flat

Text in logo: BMC swiss cycling technology

Visually conveys speed and forward motion (italicized, slanted letterforms) and a corporate/certified badge feel from the circular "B" emblem.

Categories

Technology
Industry Switzerland Bmc Swiss Cycling Technology

Colors

Extracted from the image. How we pick the colors →

Red
#D71C20 · primary
Light blue
#87B5D1 · accent
Blue-gray
#3B6B7E · secondary

Frequently asked

What text appears in the logo?

The logo shows the wordmark 'BMC' and the small lowercase tagline 'swiss cycling technology'.

What are the main colors?

A dominant red for the wordmark, a light blue for the circular badge, and a muted blue-gray for the tagline.

What style does the logo use?

A modern, minimalist, italic/geometric wordmark with a circular emblem and flat colors.

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