BMW Flat Logo
A circular emblem with a thick black outer ring containing the white letters "BMW" spaced along the top. A thin white outline separates the outer ring from the central roundel. The central circle is divided into four equal quadrants arrange...
Logo
About BMW Flat
A circular emblem with a thick black outer ring containing the white letters "BMW" spaced along the top. A thin white outline separates the outer ring from the central roundel.
The central circle is divided into four equal quadrants arranged as a cross: alternating bright blue and white quarters (blue at top-left and bottom-right in this image). The design is flat, geometric and uses high-contrast solid colours with no gradients or textures.
Shapes: outer ring circle quartered circle wordmark in ring
Style: flat minimalist geometric emblem high-contrast
Text in logo: BMW
A quartered blue-and-white roundel that visually evokes a spinning propeller and/or Bavarian state colours (blue and white).
Colors
Extracted from the image. How we pick the colors →
BMW Flat Logo History
BMW (Bayerische Motoren Werke) is a German automotive manufacturer founded in 1916 in Munich. The roundel has long been associated with BMW; its blue-and-white colours reference Bavarian colours and the circular quartered form has historically been linked in popular explanation to the company's early aircraft-engine and propeller heritage.
Frequently asked
What do the blue and white quarters represent?
Visually they reference Bavarian colours; the quartered circle is also commonly linked to BMW's early aircraft-engine/propeller history.
Does the logo include text?
Yes — the white uppercase letters 'BMW' appear within the top of the black outer ring.
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